Responsibilities

• Create engaging short-form videos and social graphics for platforms including TikTok, Instagram, Facebook, X, and Threads
• Transform long-form articles, housing trends, and market insights into digestible social content
• Develop platform-specific content strategies optimized for engagement and reach
• Stay current on trending sounds, memes, creator trends, and internet culture
• Write compelling hooks, captions, and on-screen copy designed to drive engagement
• Edit and tailor video and graphic content for multiple social platforms
• Collaborate with internal teams to brainstorm and execute creative social campaigns
• Monitor content performance using analytics and optimize based on engagement insights

Requirements

• Proven experience creating social-first content for brands or media organizations
• Strong video editing and graphic design skills
• Proficiency with tools such as Adobe Premiere, After Effects, Illustrator, Canva, CapCut, Figma, or similar
• Experience using social media analytics platforms including Meta Business Suite, Sprinklr, or related tools
• Deep understanding of platform-specific audience behavior and content performance
• Comfortable appearing on camera and creating video content
• Excellent copywriting and storytelling skills tailored for social audiences
• Strong awareness of current social media trends and digital culture

Preferred

• Experience creating content related to lifestyle, media, real estate, or consumer brands
• Ability to work independently in a fast-moving, collaborative environment
• Strong creative instincts with a data-driven mindset