Responsibilities

• Collaborate with the Manager, Social Media & Brand Marketing to develop and execute strategic content plans aligned with marketing initiatives and brand goals.
• Develop and contribute to strategic content ideation, campaign brainstorming, and creative planning across social and digital channels.
• Own and manage the development and maintenance of the monthly social media content calendar and determine content approach based on performance insights, in collaboration with brand strategy, creative, and marketing teams. Exercise independent judgment and discretion in content strategy, creative direction, and optimization decisions with limited oversight.
• Determine content direction and lead the creation of high-quality, original video-first content by capturing, editing, and producing assets for social media platforms including Instagram, Facebook, and others, ensuring alignment with strategic objectives. Create platform and placement-native content including short-form video, photography, graphics, and supporting creative assets designed to drive engagement.
• Edit content using approved tools and formats to meet platform specifications and brand standards.
• Assist with content creation for additional marketing channels such as email, paid digital, and web as needed.
• Ensure all content aligns with brand guidelines, voice, and visual identity.
• Prepare, schedule, and publish content across social platforms following content plans and timelines.
• Monitor online reputation, sentiment, and reviews to protect and elevate the brand.
• Apply sound judgment in identifying trends or risks and escalate sensitive or reputation-related concerns to the Social Media & Brand Marketing Manager as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 3+ years of experience creating social media and/or digital marketing content
• Strong video production and editing skills with a demonstrated ability to create engaging short-form video content
• Proficient with video editing tools such as Adobe Premier Pro, Edits or similar platforms.
• Experience creating content for platforms such as Instagram, Facebook
• Strong understanding of social media best practices, content formats, and audience engagement techniques.
• Some experience with analytics and social listening tools preferred.
• Ability to thrive in a fast-paced, creative, and collaborative environment.
• Retail or consumer-facing industry experience a plus.
• Experience managing influencers or creator partnerships preferred.