Responsibilities

• Plan, produce, and publish daily content across platforms such as Instagram, TikTok, Facebook, and others relevant to the bakery’s audience.
• Photographing and filming menu items.
• Editing short-form videos and images.
• Writing engaging captions.
• Scheduling posts to align with promotions and seasonal offerings.
• Responding to comments and messages, engaging with followers, monitoring trends.
• Collaborating with the in-store team to capture events, new products, and behind-the-scenes moments.
• Track basic performance metrics and provide simple reports or insights to help grow brand awareness and in-store traffic.

Requirements

• Experience creating social media content, including short-form video and photography, for platforms such as Instagram, TikTok, and Facebook.
• Proficiency with basic photo and video editing tools (e.g., Canva, CapCut, Adobe Express, or similar) and familiarity with mobile editing workflows.
• Strong writing skills for concise, engaging captions, with attention to spelling, grammar, and brand voice.
• Ability to plan and organize a simple content calendar, prioritize tasks, and meet posting deadlines.
• Comfort engaging with audiences online, responding to comments and messages, and reflecting the bakery’s welcoming tone.
• Interest in food, hospitality, or Italian cuisine, with an eye for visual presentation and aesthetic detail.
• Reliable on-site availability in New York, NY, including some early mornings, evenings, or weekends as needed.

Preferred

• Previous experience in social media, marketing, hospitality, or a related field is preferred but not required.
• Eye for visual presentation and aesthetic detail