Responsibilities

• Develop original social media content ideas for the Aesthetic Center of Lubbuck
• Create content concepts around aesthetic treatments, provider education, skincare, frequently asked questions, trends, events, promotions, and the patient experience
• Build content plans, video outlines, interview questions, talking points, and simple scripts
• Drive to the Aesthetic Center of Lubbock for scheduled on-location content shoots
• Coordinate and lead filming sessions at the clinic
• Film providers, team members, treatment demonstrations, office environments, events, and other approved content
• Help providers and team members feel comfortable and confident on camera
• Edit short-form videos for Instagram, Facebook, TikTok, YouTube Shorts, and other relevant platforms
• Add captions, transitions, music, graphics, and branding elements as appropriate
• Turn each filming session into multiple pieces of usable content

Requirements

• Professional experience creating social media photo and video content
• Strong portfolio or content reel demonstrating filming and editing capabilities
• Proven ability to develop engaging short-form video concepts
• Experience directing people who may not be accustomed to being on camera
• Strong understanding of Instagram, Facebook, TikTok, and other social platforms
• Strong visual judgment and an understanding of premium aesthetics branding
• Proficiency with an editing program of your choice.
• Ability to work independently and manage the full production process
• Strong communication, organization, and time-management skills
• Reliable transportation and the ability to drive to the clinic for scheduled filming sessions