Responsibilities

• Lead daily social operations, including Content Creation (80%)
• Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook, including but not limited to shooting original videos and taking photos
• Design static graphics, produce short-form videos, while maintaining project timelines
• Coordinate content production workflows with stakeholders, managing asset requests, approvals, and publishing schedules
• Write copy for post captions & supplement proactive engagement responsibilities of the Consumer Engagement team
• Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy
• Run brand’s organic social handles, including engaging via DM with brand followers and prospective audiences while maintaining the brand’s expression.
• NOTE: Expected to be willing to appear on camera within produced content
• Social Media Operations & Tactical Execution (20%)
• Plan and execute social media campaigns including platform coordination, and performance tracking
• Partner with appropriate members of social media team to implement performance metrics, identify optimization insights & opportunities, for tactical improvements to content and engagement strategies
• Maintain social media content calendars across multiple platforms, ensuring strategic alignment and brand consistency
• Monitor social media trends and platform updates, providing tactical recommendations for content optimization

Requirements

• 2-3+ years of experience in social media management with demonstrated experience in operational coordination and campaign execution
• Excellent copywriting and communication skills and proven experience, content creation and coordination
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
• Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
• Strong project management skills with ability to manage multiple priorities, deadlines, and stakeholders simultaneously
• Deep understanding of social media platforms, trends, best practices, and content optimization techniques
• Detail-oriented with strong follow-through and accountability
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Experience with social media analytics and performance reporting

Preferred

• Bachelor’s degree in marketing, communications, design, or a related field preferred
• Experience with social media management tools (Sprinklr preferred)