Responsibilities

• Personally shoot and edit short-form video content for TikTok and Reels
• Develop strong hooks designed to improve retention in the first 2–3 seconds
• Write performance-driven captions aligned with brand voice
• Create both evergreen and trend-responsive content
• Maintain a consistent publishing cadence
• Take campaign messaging and convert it into social-first creative
• Adapt messaging for different platforms and audience behavior
• Collaborate with internal stakeholders and bring concepts to life
• Help coordinate on-camera participation from internal teams and clinic staff
• Regularly implement ideas that originate from broader brand strategy

Requirements

• 2 to 5 years of hands-on social media content creation experience
• You personally shoot and edit short-form video
• Strong portfolio required
• Fluent in TikTok and Reels platform behavior
• Comfortable discussing hooks, pacing, retention, and algorithm impact
• Experience in beauty, fashion, wellness, lifestyle, or consumer brands preferred
• Experience working with UGC or influencer coordination
• High school diploma or GED required
• Bachelor’s degree in marketing, communications, media production, or equivalent experience preferred
• Proficiency in CapCut, Canva, in-app editing tools, or similar platforms
• Experience with social management and analytics tools
• Strong short-form writing skills

Preferred

• Experience in beauty, fashion, wellness, lifestyle, or consumer brands preferred
• Experience working with UGC or influencer coordination
• Energized by collaboration
• Comfortable being featured in brand content
• Curious, performance-minded, and organized
• Motivated to grow professionally inside a scaling brand