Own the social platform strategy and day-to-day operations for a healthcare-focused brand, driving cross-channel content, community management, trend adoption, and data-driven optimization.

• Platform Ownership: Execute daily social media operations across multiple platforms, balancing medical authority with storytelling.
• Community & FAQ Management: Act as the voice in comments/DMs, keeping responses and FAQs medically accurate and up-to-date.
• Trend Monitoring: Track social trends and platform updates, finding creative healthcare-safe ways to leverage them.
• Monthly Planning: Collaborate to develop comprehensive monthly content calendars well in advance for a proactive posting cadence.
• Strategy Collaboration: Partner with Marketing Leadership to refine channel-specific strategies.
• Cross-Channel Integration: Align social with broader content strategy including newsletters and internal communications.
• Creator Collaboration: Work with content creators to maximize asset utility across platforms.
• Data-Driven Insights: Produce monthly analytics reports with actionable recommendations to improve growth and engagement.
• Continuous Improvement: Maintain HubSpot Social Media Strategy Certification to manage scheduling and listening.
• Internal Activations: Support on-site clinic activations and internal communications to capture real-world moments.

Other duties as assigned.