Social Media Content & Campaign Consultant at Caterpillar | Peoria, IL | $113K/yr – $169K/yr

Social Media Content & Campaign Consultant

Peoria, IL (Unknown)

$113K/yr – $169K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive Caterpillar's social and content engine to turn customer insights and SEO into demand, community, and dealer-enabled marketing assets across channels.

Social strategy and content direction aligned to growth goals and SEO signals.
Active community management and cross-functional campaign execution with agencies and SMEs.
End-to-end measurement, optimization, and collaboration across marketing, digital, SEO, and dealer teams.

Job Description

Responsibilities

Develop and execute a social media strategy aligned to business goals and customer growth priorities, using SEO and customer insights to inform content direction
Create, publish, and manage high-quality social content (graphics, video, posts) and oversee planning, scheduling, and performance tracking via platforms like Sprout Social
Drive active community engagement by monitoring and responding to comments, messages, and mentions
Partner with agencies and SMEs to develop campaign creative, refine messaging, and deliver dealer-ready toolkits that ensure consistent Cat Rentals brand execution
Own end-to-end campaign execution, including stakeholder alignment, timelines, budget management, and on-time delivery of assets
Track, analyze, and report on performance metrics (engagement, reach, traffic, conversions) and continuously optimize content and strategy based on insights
Manage agency relationships and support cross-functional collaboration across marketing, digital, SEO, and dealer teams

Requirements

3+ years of experience in social media or digital marketing, including creating and producing digital content (graphics, video, social assets)
Experience with social/content management platforms (e.g., Sprout Social) and Adobe Creative Cloud or similar tools
Strong communication skills and experience working with external agencies
Experience developing content or campaign strategies and understanding SEO/content discoverability
Strong collaboration and stakeholder management skills with ability to balance strategy and execution

Benefits