Social Media and Content Associate

Responsibilities

• Draft and schedule posts across social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms
• Create and maintain social media content calendar
• Conduct social listening across platforms for emerging issues and trends
• Exercise editorial judgment on sensitive and time-critical content; escalate emerging reputational issues to the Associate Dean promptly.
• Manage social media community through daily engagement, commenting, and prompt replies to DMs as appropriate.
• Work with Yeshiva University team and/or external designers to create social media graphics
• Incorporate short-form video across social media platforms, particularly targeting prospective student recruitment and enrollment
• Source and organize needed photography and video assets for social media promotions
• Assist in scheduling and logistics for brand photo and video shoots
• Assist with podcast scheduling and file uploads

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, or a related discipline
• 2+ years professional experience in social media management, design, editorial, video, blogging, and/or content creation
• Experience reporting on and interpreting social media metrics.
• Experience with social scheduling platforms, particularly Sprout.
• Experience using a web content management system preferred
• Very strong writing and communication skills
• Experience growing accounts and audiences on social media
• Professional communicator, cooperative and capable of having frequent interactions with multiple stakeholders across the institution

Preferred

• Experience with both organic content and paid social media advertising preferred