Social Media and Community Strategist

District of Columbia, USA (Hybrid)

Salary Not AvailableIntern/New Grad2+ years expFull time

Posted 3 months ago

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Job Summary

Own and grow social channels for a bakery startup during launch, driving content and community engagement.

  • Own social content planning, posting, community engagement, and basic analytics.
  • Must-have: 6 months–2 years managing social media for consumer/food brands.
  • Standout: Direct collaboration with a small founding team on a launch-ready strategy.

Job Description

Responsibilities

  • Manage and grow our Instagram and TikTok: content planning, posting, reels, stories, trends
  • Launch and build our LinkedIn presence (brand story, founder content, behind-the-scenes)
  • Suggest other platforms we should be on — we’re open
  • Work with our creative agency and bakers to surface authentic content
  • Engage daily with our community: comments, DMs, shares, reposts — make people feel seen
  • Shape our content strategy for the launch phase: what we post, when, how often
  • Track performance and share simple weekly insights: what’s working, what to double down on
  • Identify, suggest, and contact nano and micro influencers to collaborate with
  • Be the first point of contact for customer messages across social and email
  • Handle questions, delivery concerns, and feedback with warmth and efficiency
Fresh Baguette logo

Fresh Baguette

Fresh Baguette brings the timeless craft of French baking to life, infused with innovation and creativity. Each day, our bakers prepare artisanal organic breads, scratch-made croissants, and hand-crafted pastries using only the finest ingredients. From the aroma of bread baking fresh all day to pastries as stunning as they are delicious, we create moments of pure indulgence.Born in America, with a growing number of bakery cafĂ©s in the Washington, D.C. area, Fresh Baguette proudly serves our communities with organic breads, viennoiseries, fresh sandwiches, fine pastries, and more. We also cater events of every size and partner wholesale with leading restaurants, select hotels, and retailers who share our passion for quality.Whether you’re stopping in for a morning croissant, sharing a spread of our signature Cro'gels with colleagues, or offering our breads and pastries to your own customers, our commitment to excellence never changes.Fresh Baguette is more than a bakery, it’s a team. And when you join us, you join people united by passion, creativity, and dedication to craft and service. We live our values every day: Integrity – Respect – Team Spirit – Reliability – Commitment – Customer Focus.From our people to our products, we believe in creating experiences that delight every sense and in sharing them with our community, partners, and team.

Founded in 2013
Rockville, Maryland, USA
71 employees

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
32.6%
Direct
49.2%
Referral
5.3%
Social
11.8%
Paid
1%

Headcount Trend

Current headcount: ~71