Responsibilities

• Help manage and grow our Instagram and TikTok: content planning, posting, reels, stories, trends
• Help launch and build our LinkedIn presence (brand story, founder content, behind-the-scenes)
• Suggest other platforms we should be on — we’re open
• Work with our creative agency and bakers to surface authentic content
• Engage daily with our community: comments, DMs, shares, reposts — make people feel seen
• Help shape our content strategy for the launch phase: what we post, when, how often
• Track performance and share simple weekly insights: what’s working, what to double down on
• Identify, suggest, and contact nano and micro influencers to collaborate with
• Be the first point of contact for customer messages across social and email
• Handle questions, delivery concerns, and feedback with warmth and efficiency

Requirements

• High School Diploma or GED
• Authorization to work in the U.S. without sponsorship
• Ability to work in-person at our Germantown, MD office
• Genuine love for food, craft, and quality
• 1–2 years managing social media accounts, ideally for a consumer or food brand
• Comfortable on camera and behind the camera — reels, TikToks, behind-the-scenes content
• Strong written English — warm and friendly but professional
• Organized enough to manage a content calendar and responsive enough to handle DMs same-day
• A self-starter: we’ll support you, but we need someone who can run with it
• Comfortable with ambiguity and eager to build processes from the ground up

Preferred

• Bonus: experience with Klaviyo, Shopify, or community management tools

Benefits

• A unique opportunity to grow with an early-stage initiative and take on increasing responsibility as the brand and e-commerce business scale
• Hands-on learning and exposure to both execution and strategy, with the ability to shape how we show up across channels
• Direct collaboration with a small passionate founding team where your ideas will be heard and who will give you real ownership
• A front-row seat to launching a new direct to consumer e-commerce service (and brand) backed by a 12-year bakery with a loyal community
• Fresh bread. Genuinely.
• Compensation based on experience and scope
• 401K and employer match after 6 months
• Employee discount in stores (40% off)
• Exciting growth opportunities in a start up environment