Own social strategy and execution for USU Online, build a vibrant online community, and coordinate compelling student and faculty storytelling across channels.

• Social Media Strategy & Execution: Develop and grow channels, publish platform-native content, and align with broader content objectives.
• Community Building & Engagement: Nurture MyUSU online community and increase student-generated content and advocacy.
• Content Creation & Storytelling: Source and elevate stories from students, faculty, and alumni across video, graphics, and copy.
• Analytics & Performance Optimization: Track, analyze, and report on social media performance; optimize content and campaigns based on data and insights.
• Cross-Functional Collaboration: Partner with internal teams to align social with campaigns, blogs, podcasts, YouTube, and events.

• Requirements: Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• Requirements: Three years of experience managing social media accounts for a brand or organization.
• Requirements: Demonstrated ability to create engaging, high-performing social content.
• Requirements: In-depth knowledge of Instagram, Facebook, X, and LinkedIn.
• Requirements: Experience with social media management and analytics tools.
• Requirements: Strong writing, communication, and organizational skills.

• Preferred: Experience in higher education, online education, or mission-driven organizations.
• Preferred: Experience building and managing online communities.
• Preferred: Knowledge of paid social media strategy and campaign support.
• Preferred: Experience with video production and editing for social platforms.
• Preferred: Familiarity with CRM and marketing automation tools (e.g., Salesforce).

• Benefits: excellent benefits.