Responsibilities

• Manage day to day social media activity across platforms including X/Twitter, Facebook, Instagram, YouTube, Reddit, and other relevant channels.
• Create, schedule, publish, and monitor engaging social content including copy, graphics, video, and promotional messaging
• Maintain and manage organic social media content calendars across multiple platforms
• Monitor social channels for audience engagement, trends, and brand interactions, responding as appropriate in a timely manner
• Support the execution of social media campaigns in partnership with internal teams, external agencies, and creative resources
• Collaborate with Marketing, Talent, and Creative teams to develop timely, engaging, and brand aligned content
• Provide live social media coverage during major racing events, including nights, weekends, and onsite event support as needed
• Stay current on social media trends, emerging platforms, audience behavior, and horse racing culture to identify new engagement opportunities
• Promote key racing events, wagering opportunities, payouts, and other brand initiatives through strategic social storytelling
• Track and report on social media performance, engagement metrics, and campaign results

Requirements

• Bachelor’s Degree Preferred.
• 1+ years experience working in social media
• Strong communication, written skills, and interpersonal skills.
• Strong organizational abilities and a good attention to detail.
• Ability to work independently and make well thought out decisions.
• A deep passion for and deep expertise in social media marketing (Twitter, Instagram, Facebook, TikTok, etc.)
• Experience running business pages/accounts and developing social campaigns that spark buzz across Twitter, Facebook, YouTube, Instagram, and beyond.
• Familiarity with social media software tools (Sprinklr, Falcon, Hootsuite, Sprout, etc.)
• Experience working in Sports and / or horse racing preferred
• Ability to be licensed as an Employee by various racing and gaming jurisdictions in which we operate, as required