Responsibilities

• Own and evolve our organic social strategy with a clear focus on brand awareness growth (reach, engagement, new followers)
• Collaborate closely with internal teams to ensure social media strategy is closely aligned with core brand values, product positioning, evergreen and seasonal content priorities, and e-commerce growth initiatives
• Create and manage monthly social media calendars for all Primally Pure organic social channels
• Oversee the development and execution of content creation, identifying and deploying internal and external resources to ensure consistent flow of high quality, compelling and resonate social content
• Spot trends early and accurately translate them into content that feels authentic and brand native
• Maintain a consistent and elevated brand presence while adapting content to feel native to each platform
• Create and implement extensive testing strategy, reiterate and modify to meet established KPIs
• Oversee community management, building and nurturing a community of brand obsessed evangelists
• Identify and utilize emerging social tools and platforms relevant to Primally Pure’s existing and prospective customers
• Responsible for monitoring and sharing consumer feedback and sentiment to help shape social strategy, as well as overall brand and product strategy

Requirements

• 5+ years of social media management experience, ideally with a beauty, skincare, or wellness brand
• Experience managing social media channels for a consumer-facing brand with at least 100,000 followers
• Deep understanding of established social media channels, as well as emerging platforms
• Disruptor mindset, comfortable pushing boundaries and experimenting with new ways of working
• Excellent communication skills with an ability to inspire and motivate cross-functional partners
• Experience creating and executing a social strategy that drives increased brand awareness, customer acquisition and community connectivity
• Successful track record creating organic content that followers save, share and talk about (either personally or professionally)
• Comfortable in front of and behind the camera
• Experience managing employees and/or external partners
• Highly organized with the ability to manage multiple projects simultaneously