Social Media and Community Manager at Critical Path Advisors | New York City, NY | $65K/yr – $90K/yr

Critical Path Advisors

Social Media and Community Manager

New York City, NY (Unknown)

$65K/yr – $90K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social content, creator partnerships, and community growth for a luxury skincare brand, driving engagement and affiliate activity across platforms.

Content and Creator Growth: Build and execute calendars, manage video production, captions, and cross platform posting to reflect brand voice.
Partnerships & Affiliate Expansion: Cultivate creators, run affiliate programs, negotiate commissions, and report on performance.
Community Listening & Insights: Monitor conversations, respond to users, and surface trends and algorithm shifts for organic reach.

Job Description

Content Creation and Social Media Support: Stay plugged into emerging trends and adapt / develop content quickly to capitalize on new opportunities
Experience managing creators and partnerships, identifying and cultivating a selective community of creators (including dermatologists, aestheticians, and luxury lifestyle voices).
Manage the creation & posting of engaging, on-brand content across platforms including Instagram, TikTok, and Facebook, writing compelling captions and copy that reflect brand voice and drive engagement
Build 30–60-day content calendars aligned to product launches, skincare seasons, holidays, and cultural moments relevant to a luxury skincare audience; Use content scheduling and management tools such as Later, Sprout Social, or similar platforms. Collaborate cross-functionally with creative, marketing, and product teams to align social content with broader campaign initiatives.
Shoot and edit short-form video content optimized for Reels, TikToks, and Stories
Basic proficiency in editing tools such as CapCut, Adobe Premiere, or similar apps
Reporting (weekly/monthly/YTD): Track and analyze social performance metrics and creator content performance against partnership investment in order to regularly optimize engagement, reach, and overall social presence.
Reactively engage with users on tagged posts, comments, and mentions across all social platforms (collaborating with customer care as needed)
Monitor and engage in general skincare, health/wellness and trending conversations where the brand can organically insert its voice
Conduct ongoing social media research to identify how target audiences are discovering and engaging with luxury brands, & content while building awareness of algorithm changes in reach and visibility.
Create and execute strategies that grow and optimize the Affiliate Program (Impact, LTK, ShopMy, YouTube), supporting creator community, as well as select loyalty partners. Negotiate commissions, performance goals, and generate program reports (monthly/YTD).

3-5 years of social media and community management experience, ideally with beauty, skincare, or luxury lifestyle focus
Bachelor's degree preferred
Exceptional written and verbal communication skills with a warm, authentic voice
Strong multitasking abilities and comfort working independently across multiple platforms
Proven relationship-building skills and genuine enjoyment of connecting with people
Experience in scrappy, fast-moving startup environments
Deep understanding of social media platforms and community dynamics
Experience with analytics tools beyond platform tools, as well as scheduling, and creative organizational tools
You are an excellent communicator — a good listener who can empathize with our users, manage user feedback, be responsive, and oﬀer support so that we can improve the user experience for our community
Some experience in content creation (photography, graphics, video, and editorial/ visual skills) and scheduling content on multiple platforms
Must have a basic understanding of editing social first content
Passion for beauty, skincare and enthusiasm for learning on the job
Are a fluent English speaker and writer

Bachelor's degree preferred
Experience in scrappy, fast-moving startup environments
Fluent English speaker and writer

Health, dental, & vision: Employer contributed
Free Product Allowance: Quarterly allowance
Vacation Days

Critical Path Advisors

Critical Path Advisors began as a boutique HR advisory firm built on responsiveness, clarity, and trust. As our clients grew and the challenges around them became more complex, one truth became clear: organizations needed more than HR support - they needed an integrated partner across their most critical functions.Today, Critical Path Advisors is a multi-disciplinary advisory firm supporting HR, People Strategy, finance, risk, payroll, and operational leadership under one unified model. Our work is designed for organizations that are too sophisticated for generic solutions and too lean to build full internal teams.We partner as an extension of our clients’ leadership benches, delivering fractional executive insight, hands-on execution, and proactive guidance. From day-to-day operations to high-stakes decisions, we help leaders navigate complexity, protect what matters, and plan for the future with confidence.Every engagement is grounded in the values that shaped our firm from the start: precision over noise, white-glove service at every size, and a deep commitment to partnership. Our mission is simple — to bring world-class advisory support to the businesses that power our economy, offering clarity, protection, and leadership through every stage of growth.Critical Path AdvisorsWhere Experience Meets a New Way Forward

Founded in 2013

Jersey City, New Jersey, USA

12 employees (1 in marketing)

www.criticalpathadvisors.com