Responsibilities

• Develop and manage the social media strategy across all platforms (Instagram, Facebook, X, TikTok, Snapchat, Reddit, Quora, etc.).
• Plan, create, and schedule social media content in advance using structured content calendars aligned with marketing priorities and product launches.
• Design and publish posts using Hootsuite or similar scheduling tools.
• Manage the TikTok Shop presence, including product listings, promotions, and campaign coordination.
• Grow and engage the community by responding to comments, moderating discussions, and implementing initiatives that increase visibility and participation.
• Expand and manage the network of influencers and content creators
• Identify, onboard, and maintain relationships with partners
• Coordinate product exchanges, collaborations, and monthly game shipments
• Track shipments and manage follow-ups with partners
• Develop and manage affiliate programs (TikTok, YouTube, etc.)

Requirements

• Degree in Marketing, Communication, Digital Media, or related field.
• Proven experience in social media management and community engagement.
• Familiarity with graphic design tools (Canva or equivalent).
• Proficiency in basic video editing.
• Experience with scheduling tools (Hootsuite) and email platforms (Mailchimp).
• Ability to analyze performance metrics and generate reports.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills in English.
• Good understanding of U.S. culture and social media trends.
• Comfortable representing the brand on social media, including appearing in photo and video content when needed.

Preferred

• Interest in board games and the gaming industry is a strong asset.