Responsibilities - Build and maintain brand presence across social platforms; create content, manage community interactions, and grow audience. - Community Engagement: Monitor and respond to comments, messages, and mentions in a timely and professional manner. - Actively engage with followers to build a loyal community and foster meaningful connections. - Identify and nurture relationships with influencers, brand advocates, and potential collaborators. - Content Management: Collaborate with the content team to develop and schedule posts across platforms. - Ensure all content aligns with brand voice, values, and objectives. - Create and curate visually appealing content, including graphics, photos, and videos. - Strategy and Analytics: Develop and execute social media campaigns that align with overall marketing goals. - Track, analyze, and report on social media performance metrics (engagement, reach, and follower growth). - Stay informed about industry trends, platform updates, and emerging tools to refine strategies. Requirements - Strong understanding of major social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter). - Exceptional written and verbal communication skills. - Proficiency in social media management tools (e.g., SEMrush Hootsuite, Sprout Social, or Buffer). - Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite). - Analytical mindset with the ability to interpret data and make data-driven decisions. - Creative thinker with a knack for identifying trends and producing engaging content. - Strong organizational skills and attention to detail. Nice to have - Experience in community management or customer service. - Knowledge of SEO principles and content marketing strategies. - Familiarity with social media advertising and paid campaigns.