Responsibilities

• Create simple, engaging social content and graphics aligned with our brand direction
• Write natural, conversational social copy
• Publish and cross-promote content across Instagram, Threads, TikTok, Facebook, and other relevant platforms
• Proactively identify conversations where our target audience is already active
• Engage naturally with NYC women discussing friendship, social activities, meeting new people, events, and community
• Interact with potential members and complementary NYC accounts
• Participate in relevant conversations without sounding spammy or overly promotional
• Help increase awareness of SYRCLE and upcoming events
• Test different organic growth strategies and identify what is driving engagement
• Help convert social attention into followers, community members, and event attendees

Requirements

• Has personally managed social media accounts and contributed to measurable organic audience growth
• Understands that community growth requires more than simply creating and scheduling posts
• Is comfortable proactively finding and engaging with potential community members
• Can start with a brand-new account without relying on an existing audience or large content library
• Understands Instagram and Threads particularly well
• Can communicate in a natural, culturally relevant way with women in their 20s and 30s
• Is resourceful, proactive, and comfortable testing different approaches
• Can work independently with brand direction and goals provided

Preferred

• Experience growing a social club, community, events brand, lifestyle brand, hospitality brand, or similar consumer-facing account is strongly preferred.