Social Media and Community Associate, OXO

New York City, NY (Hybrid)

$62K/yr – $76K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand’s organic social presence and drive a high-impact content engine by turning community insights, trends, and creator partnerships into consistent, on-brand growth across channels.

  • Own and execute platform-specific social strategies and content calendars across Instagram, TikTok, Facebook, Pinterest, and YouTube.
  • Manage influencer partnerships and creator collaborations, translating performance data into content optimizations.
  • Lead ongoing content optimization through performance insights, testing, and platform trends to inform strategy and creative briefs.

Job Description

Responsibilities

  • Maintain all OXO and OXO TOT social media platforms and build platform-specific strategies that ladder up to brand strategy.
  • Write copy and create content for owned social media channels: Instagram, TikTok, Facebook, Pinterest, and YouTube.
  • Create and own the organic social media content calendar; coordinate with agency for paid social ads.
  • Support ongoing optimization of social content strategy through performance insights, testing and platform trends.
  • Brief in social content needs to brand design team and social content creators that drive social media strategy and elevate the brand.
  • Ensure strong and on-brand community management and quick turnaround to consumer queries on social.
  • Manage influencer marketing and creator partnerships, both paid and organic.
  • Manage relevant performance reporting on a consistent basis and proactively recommend adjustments to strategy and content accordingly.
  • Identify social trends, creator behaviors, and cultural moments that can inform content opportunities for the brand.

Requirements

  • Bachelor’s Degree from an accredited four-year college or university in related field/profession
  • 2+ years’ experience in Digital Marketing, especially social media management
  • Experience with social media monitoring, measurement and analytics tools
  • Authorized to work in the United States on a full-time basis

Preferred

  • Sprout experience
  • Knowledge and passion for home, food, lifestyle, trends

Benefits

  • Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Helen of Troy logo

Helen of Troy

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company.What started as one brand, has grown into a portfolio of world-class brands, eachbringing quality and reliability to their respective industries. At Helen of Troy we bring 55+ years of experience to consumers looking for the best Home & Outdoor and Beauty & Wellness products.And we continue to grow thanks to our dedicated associates who bring their industry expertise, unique experiences, and shared values to Helen of Troy. Joining our family of brands, you’ll have the opportunity to excel in an environment that encourages personal growth and collective success.Bring your ambition to Helen of Troy and we’ll set you on an exciting career path.

Founded in 1968
El Paso, Texas, USA
2.3K employees (329 in marketing)

Traffic Signals

Monthly Visitors
39.8K
Traffic Source Mix
Search
34.7%
Direct
46.3%
Referral
13.6%
Social
3.8%
Paid
1.4%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
217 (10% of company)
Median Career Experience
15 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $1.5B

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