Responsibilities

• Helps to ensure MAHP is represented in a cohesive and consistent manner across all social media platforms and communications, always promoting a favorable image of MAHP and its member plans through working and collaboration with all MAHP staff.
• Assists in daily social media and communications engagement and posting including daily Tweets, LinkedIn posts, and more on various related news and MAHP policy priorities, ensuring appropriate materials and timelines are being maintained.
• Assists in the creation of a long-term plan and timeline for all social media platforms and communications, including a calendar for social media posting.
• Participates in strategy development and long-term goal setting for both cohesion and increased engagement among all social media platforms and outward communications such as increased use of mentions, hashtags, images, etc.
• Monitors, analyzes, and reports on monthly engagement metrics on all social media platforms, and conducts research on potential platforms that will be used to enhance engagement, cohesion, and the organization of all long-term social media platforms and communications based on analysis.
• Other duties as assigned.

Requirements

• Bachelor’s Degree required. Currently enrolled in a master’s program in communications, social media, public relations, public policy, or a related degree.
• Familiarity with news media, social media platforms, and content creation.
• Familiarity with best practices in communications and public relations, as well as social media marketing trends.
• Familiarity with the Massachusetts political landscape, ideally with a focus on healthcare issues is a plus, but not required.
• Ability to identify and seek information, strong formal and informal writing, editing, communication, and organizational skills.
• Ability to work favorably as part of a team, understand, and follow direction.

Preferred

• Familiarity with Outlook is preferred, familiarity with Constant Contact and other media relations software is a plus.