Social Media & Client Account Manager

Pennsylvania, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive social content strategy and execution for HealthEcooks.com, turning health and recipe content into engaging posts and campaigns.

  • Own social content creation and posting to grow engagement across platforms.
  • Must-have: 2+ years managing social posts and ad strategy.
  • Standout: strong graphic design, video editing, and analytics skills.

Job Description

Responsibilities

  • Plan and create compelling posts to develop an audience, increase engagement and drive traffic to HealthEcooks.com.
  • Communicate and promote our client’s health and recipe content updates.
  • Develop and implement social media posts and ad strategies to build brand awareness, and target audiences on each platform
  • Create engaging graphics and video content for social media platforms
  • Monitor social media channels and respond to comments and messages
  • Analyze social media data and adjust strategies accordingly
  • Collaborate with the recipe website team to create cohesive campaigns

Requirements

  • At least 2 years of professional experience creating and managing Social Media posts for Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok.
  • Experience using graphic design programs in AI, Canva, Adobe
  • Experience producing and editing Social Media Video clips
  • Experience managing Social Media groups and communities
  • Experience developing and executing a Social Media ad strategy
  • Content strategy, Graphic design and Video editing skills to create appealing content
  • Experience with advertising and content promotion on social media platforms
  • Excellent writing and proofreading skills to ensure content accuracy
  • Familiarity with analytic tools and social listening platforms
  • Client communication experience using phone, email and zoom
Baldwin Publishing logo

Baldwin Publishing

Baldwin Publishing creates premium, medically-approved health and wellness content for healthcare, grocery and employee wellness companies.Our HealthEcooks.com recipe website features more than 1,000 healthy recipes created by professional chefs and endorsed by registered dietitians for heart-healthy, gluten free and healthy children's diets.Our articles, videos, graphics and image are visually compelling and medically relevant. Baldwin Publishing content meets national health association standards for quality.

Founded in 1994
Washington Crossing, Pennsylvania, USA
8 employees (7 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
38.5%
Direct
43.6%
Referral
6.5%
Social
9.8%
Paid
1.3%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
6 (75% of company)