Responsibilities

• Uses strategic “Segment-of-One” by proactively search for potential casino guests and qualified high-value players across various social media channels (Instagram, Facebook, TikTok, X, reddit, forums, etc.). Creates targeted outreach strategies tailored to each platform and demographic segment. Initiates conversations and establish rapport with prospective players through direct messages, comments, and community engagement. Develops and manages a robust pipeline of new player leads. Build a marketing approach to track activity and preferences of each premium guest, and then tailors offers and incentives that appeal directly to the interests of individuals. Meets or exceeds predetermined goals and measurable objectives established by the enterprise. Complies with and upholds enterprise expectations including policies, procedures, industry regulations, and department guidelines.
• Qualifies potential players based on gaming history, travel habits, and spending potential. Coordinating personalized offers, incentives, and VIP experiences to convert leads to active casino guests. Maintains ongoing communication with acquired players to foster loyalty and encourage repeat visits.
• Maintains accurate records of lead generation, outreach activities, conversion rates, and player performance. Analyzes social media engagement data to refine targeting and acquisition strategies to acquire and deliver new high net guests. Provides regular updates to Player Development leadership on acquisition progress and ROI.
• Handles all aspects of guest journey (ground transportation, hotel accommodation, dining reservation, entertainment, folio clearance at checkout).
• Collaborates and ensures alignment and commitment from department leaders to enable the successful execution of specialized marketing strategies.
• Actively promotes the casino’s amenities, events, and special promotions in a professional, compliant manner.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s Degree in Hospitality, Marketing or related field required.
• Minimum two (2) years of experience in Gaming, Casino Marketing, Sales, or Player Development required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Must have experience with qualitative and quantitative research and the ability to synthesize and analyze data to draw conclusions and identify trends.
• Familiarity with CRM tools, database management, and basic digital analytics.
• Goal-oriented with a “hunter” mindset and the ability to work independently.
• Strong knowledge of social media platforms, best practices, and lead generation techniques.
• Proven success in sales, hospitality, player development, or related field.
• Must possess excellent oral and written communication skills; strong client interface and presentations skills are mandatory.
• Advanced proficiency in Microsoft Suite including but not limited to: Outlook, Word, Excel and Power Point.
• Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.