Responsibilities

• Brand Leadership: Acts as the official Brand Lead and the primary owner of all strategic plans and overarching strategies. Initiates and completes all strategic deliverables.
• Performance Marketing: Develops and executes paid social campaigns to ensure reach and conversion goals are met.
• Reporting & Insights: Reviews, finalizes and supports the completion of a comprehensive Detail Report and conducts regular competitive set analyses to benchmark performance.
• Quality Assurance: Functions as the Content Calendar Approver, ensuring that the Content Team’s output aligns with the brand’s strategic pillars.
• Partner Relations: Responsible for attending partner meetings and setting the internal and external agendas.
• Market Intelligence: Stays ahead of the curve by monitoring and reporting on emerging industry trends.
• Team Coverage: Maintains pod-wide operational continuity during periods of absence or transition.
• Marketing Growth at Kinship: Serve as Partner Account Lead.
• Partner Communication/Support: Owns the day-to-day partner relationship.
• Strategy Evolution: Challenge, evolve and scale strategy across accounts.