Responsibilities

• Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Create high-quality content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media calendars, schedule posts using tools like Hootsuite or Buffer, and monitor performance metrics through Google Analytics and web analytics tools.
• Conduct social listening to track brand mentions, industry trends, and customer feedback to inform content planning and reputation management.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce campaigns to ensure consistent messaging across all channels.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts to improve organic reach.
• Engage with followers by responding to comments and messages in a timely and professional manner.
• Manage and evaluate Facebook advertising campaigns, analyzing performance to maximize return on investment.
• Coordinate photography sessions and video projects to produce visual content that aligns with Orkin brand standards.

Requirements

• Experience in social media management and digital marketing strategies with a portfolio of successful campaigns.
• Strong graphic design skills with hands on experience using Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Familiarity with social listening tools such as Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics.
• Ability to create compelling content including videos, photography, and written copy tailored for diverse audiences.
• Experience managing Facebook Advertising campaigns along with understanding of audience targeting and ad optimization.
• Excellent proofreading skills ensuring all content is polished, accurate, and aligned with branding standards.
• Strong relationship management skills for engaging with followers, influencers, media contacts, and internal teams.
• Prepare and present a monthly engagement report to executive leadership, highlighting performance metrics, growth, and insights
• Ability to work independently in a hybrid environment while collaborating effectively with team members remotely or onsite.

Preferred

• Experience in social media management and digital marketing strategies with a portfolio of successful campaigns.

Benefits

• Comprehensive benefits including medical, dental, and vision insurance
• Paid holidays and paid time off
• 401(k) with company match and employee stock purchase plan
• Employee discounts, tuition reimbursement and dependent scholarship programs