Social Media and Brand Manager

Responsibilities

• Collaborate with the Marketing Manager and senior leadership to create, refine, and execute strategic social media plans aligned with company objectives.
• Develop and manage a long-term content calendar, aligning closely with brand initiatives, product launches, and seasonal campaigns.
• Lead a small in-house creative team, setting direction, providing mentorship, and managing workflow to meet quality and deadline expectations.
• Lead and direct video content production, from ideation and scripting through filming, editing coordination, and platform-specific publishing.
• Serve as the on-camera brand ambassador for Cosmo Appliances across Instagram, TikTok, YouTube, and Facebook, presenting product features, tips, and brand narratives in a compelling and confident manner.
• Oversee influencer and creator collaborations, including partner selection, briefing, approvals, and post-campaign evaluation.
• Own performance tracking and optimization, using analytics to evaluate engagement, reach, conversions, and to adjust strategies for greater impact.
• Safeguard brand identity and creative consistency, ensuring content reflects Cosmo's tone, aesthetics, and values.
• Research emerging trends and apply platform best practices to keep Cosmo's content fresh, engaging, and competitive.
• Review and approve all published content, acting as the final checkpoint for quality control and brand representation.

Requirements

• 3+ years of professional experience managing and leading branded social media accounts
• Confident, articulate, and personable on camera, with strong presentation skills
• Skilled in video production using tools such as CapCut, Canva, Adobe Premiere, or similar
• Strong command of analytics with the ability to turn data into action
• Proven success in managing influencer programs and social campaigns
• Highly organized, self-directed, and proactive in a team leadership environment

Preferred

• Experience working with kitchen, home, or lifestyle brands
• Background in creative leadership or content direction
• Familiarity with social media advertising and paid content strategy
• Knowledge of professional-grade studio equipment and editing workflows

Benefits

• 401(k)
• Employee discounts
• Health insurance
• Paid time off
• Training & development