Responsibilities

• Identifies, vets, and builds long-term relationships with 50+ brand ambassadors across outdoor lifestyle, trail, gorpcore, wellness, festival, and campus communities.
• Prioritizes values-aligned relationships over transactional deals; builds and maintains ambassador CRM tracking products gifted, content generated, and impact.
• Ensures ambassador representation reflects Turtle Fur's inclusive, diverse community across backgrounds, geographies, and outdoor activities.
• Develops and executes a data-informed TikTok organic growth strategy for @turtlefur; stays current on FYP mechanics, TikTok SEO, trends, and format shifts.
• Advises on Spark Ads amplification for high-performing organic and ambassador content.
• Engages 5+ times/week in high-visibility, on-brand conversations across TikTok, Instagram, and Pinterest — witty, warm, never promotional.
• Creates conditions that drive organic UGC; builds and maintains a shared UGC library organized by product, season, and community type.
• Creates short-form vertical content (TikTok, Reels, Shorts) as needed; helps weave brand storytelling so it feels discovered, not broadcast.
• Identifies and surfaces brand collaboration opportunities aligned with Turtle Fur values and the 3-year growth plan.
• Delivers a weekly trend summary (1 page max, every Monday) and a monthly performance report covering all platforms, ambassador activity, and UGC volume.

Requirements

• 3–6 years in social media, content creations, creator/ambassador marketing, and community building (agency or in-house).
• Portfolio required: specific accounts or campaigns grown with real performance data.
• Degree in marketing, communications, or related field preferred — or equivalent experience.
• Must be eligible to work as an independent contractor in the US.
• Deep, native TikTok expertise (FYP, SEO, algorithm, trends) with a proven record growing brand accounts — must show numbers.
• Genuine fluency in Gen Z outdoor/lifestyle/gorpcore/wellness.
• Demonstrated experience building creator or ambassador networks.
• Social listening, brand voice fluency, and analytics literacy; can read dashboards and adjust strategy in real time.
• Content creation ability: can film and edit vertical video solo. Instagram, Pinterest SEO, and YouTube Shorts familiarity.
• Self-directed, async-comfortable, organized across 50+ relationships. Passionate about the outdoors and sustainability — non-negotiable.

Preferred

• Familiar with Later; existing outdoor/lifestyle creator network a plus.

Benefits

• competitive compensation and benefits package that includes 401k, medical and dental insurance, paid time off, and more.