Responsibilities

• Deliver day-to-day social media activity for the US market in line with the overall UK & US social media strategy.
• Work closely with the Social Media & Partnerships Manager to implement agreed content plans, campaigns and channel strategies.
• Manage the day-to-day execution of US content across Instagram, Pinterest, YouTube and other relevant or emerging platforms.
• Schedule and publish content accurately and to agreed timelines.
• Work with the Social Media & Partnerships Manager to adapt global and UK & US campaign activity appropriately for US audiences, ensuring content feels locally relevant and authentic.
• Liaise with external content agencies to contribute ideas and recommendations to the wider social content calendar based on US audience behaviours and insights.
• Work with the Social Media & Partnerships Manager to Ensure all activity follows agreed brand, creative, tone-of-voice and social media guidelines.
• Create engaging, social-first content for US audiences, with a particular focus on short-form and real-time content.
• Capture photo and video content for social channels, including at events, activations, launches and other brand moments.
• Support the editing and production of short-form video and other social assets.