Responsibilities

• Research, write, photograph, film, and produce content for NYPL social media channels, including Facebook, X, Instagram, TikTok, LinkedIn, and more
• Strategize ideas based on NYPL initiatives, current exhibitions, cultural moments, social media trends, etc, in tandem with the social media senior manager and team
• Work across platforms to identify and engage with creators, with particular attention to trends happening on social media to engage book, library, and humanities lovers worldwide
• Assist in identifying and building strategic relationships with social media content creators
• Shoot video and photography using a variety of equipment, including phone, DSLR and/or mirrorless cameras, gimbals, microphones, lights, and other associated tools
• Build relationships across the organization to understand content needs and create engaging material
• Engage socially with online audiences and create digital audience engagement
• Upload, schedule, and manage content for publishing using social media management tools
• Support other NYPL-affiliated accounts as needed, including local branch and research accounts

Requirements

• Bachelor's degree or 4+ years of additional related experience required
• 3+ years of social media production experience
• Proficiency in creating engaging social-first videos
• Ability to create compelling narratives that capture brand voice while driving engagement
• Proficiency in Adobe Premiere and After Effects softwares
• Basic image editing/resizing skills
• Familiarity with social media publishing and monitoring tools (e.g., SocialFlow, SproutSocial, Meta Business Suite)
• Knowledge of best practices for cybersecurity and social posting, as well as current social media trends and tools
• Ability to adapt voice to various NYPL styles
• Strong organizational skills and attention to detail
• Interest in emerging social media products/tools
• Familiarity with the publishing, library, literary, or cultural fields

Preferred