Responsibilities

• Create and schedule high-quality content for social media platforms (Facebook, Instagram, Threads, GBP, Tik Tok, Pinterest, LinkedIn, ect.) to drive engagement and brand visibility
• Monitor platform media trends and community activity; respond to comments and messages, and engage with followers in a timely, brand-appropriate manner
• Create and manage a social media content calendar to ensure consistent and timely communication
• Write compelling captions, hashtags, and calls-to-action tailored to each platform and audience
• Create social media visuals (graphics, short videos, and infographics) that follow brand guidelines and increase engagement
• Coordinate with internal teams and approved partners to source social-ready assets and ensure all posts align with brand guidelines
• Track social media KPIs (reach, impressions, engagement rate, follower growth, clicks, and leads) to evaluate performance
• Prepare regular social media performance reports summarizing campaign results, audience growth, and engagement insights
• Update all social media platforms regularly, ensuring that all profiles contain accurate, up-to-date, and complete information, including business details, branding elements, and relevant features for each platform