Social Media Assistant

Bethlehem, PA (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 6 months ago

Job Summary

The role centers on managing content calendars, engaging with audiences, and analyzing performance for a global imaging brand. It requires students in Marketing/Communications with strong communication, analytical skills, and familiarity with social media. The position offers flexibility, learning resources, and hands-on experience in OM Digital Solutions.

Job Description

Responsibilities

  • Maintain a content calendar based on direction from line managers
  • Publish Instagram stories to maintain strong audience engagement
  • Write compelling captions using relevant camera terminology and clear calls-to-action (CTAs)
  • Curate user-generated content and customer photography
  • Research trending audio, content formats, and photography-related hashtags
  • Respond to direct messages
  • Engage with camera enthusiast accounts
  • Actively participate in photography and camera communities
  • Monitor brand mentions and interact with tagged content
  • Respond to story replies and initiate engaging conversations

Requirements

  • Currently enrolled as a student pursuing a degree in Marketing, Communications, or a related field
  • Availability to work 20 hours per week for the next three months
  • Proficiency in English; additional languages are a plus
  • Strong understanding of advertising, public relations, marketing communications, social media, trade marketing, creative production, and media analysis
  • Knowledge of consumer products, consumer electronics, or photography is preferred
  • Proficient user of MS Office and other standard office software
  • Strong analytical skills with high attention to detail
  • Excellent written and verbal communication skills, with the ability to effectively interact with all levels of management

Preferred

  • Personal photography portfolio
  • Experience growing Instagram accounts
  • Familiarity with camera brands and models
  • Adobe Lightroom and/or Photoshop skills
  • Video editing skills
  • Solid understanding of camera specifications and terminology

Benefits

  • A fast-paced and dynamic organization with the opportunity to contribute your own creative ideas
  • Flexible working hours
  • Access to LinkedIn Learning
  • Hands-on experience in a global imaging brand environment
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OM Digital Solutions Corporation

OM Digital Solutions is a top provider of digital imaging and audio solutions known for advanced optics and technology. After separating from Olympus Corp in 2021 and publicly rebranding to OM SYSTEM, we continue to bring our more than 85 years of imaging experience into a more agile company, developing world-class products for both professionals and consumers. We strongly believe that one crucial factor is essential to successfully continue our journey: people. We strive to create a worthwhile workplace that provides people with the opportunity to bring in their own creative ideas and help them grow individually and professionally every day.

Founded in 2021
Tokyo, Tokyo, JPN

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Social Media Assistant

OM Digital Solutions Corporation · Bethlehem, PA · On-site