Responsibilities

• Social Media Strategy & Ownership
• Develop and implement monthly and quarterly social media strategies aligned with company initiatives and revenue goals.
• Determine overall content mix (promotional, community-focused, brand storytelling, and conversion-driven content) across platforms.
• Establish posting cadence, campaign emphasis, and channel prioritization.
• Independently launch new content series, campaigns, or platform initiatives.
• Identify growth opportunities on emerging platforms and recommend strategic pivots based on engagement and trend analysis.
• Align social strategy with new club openings, acquisitions, promotions, and major initiatives.
• Performance & Revenue Accountability
• Monitor engagement metrics, lead generation data, and membership conversion performance tied to social initiatives.
• Analyze post and campaign performance, diagnose underperformance, and adjust strategy accordingly.

Requirements

• Demonstrated experience developing and executing social media strategy.
• Strong understanding of analytics, engagement metrics, performance optimization, and conversion tracking.
• Ability to exercise independent judgment and prioritize without routine supervision.
• Experience managing multiple initiatives across locations or stakeholders.
• Proficiency with major social platforms and scheduling/analytics tools.
• Strong written and verbal communication skills.
• Ability to connect creative initiatives to measurable business outcomes.
• Primarily office-based work with extended periods of computer use.
• Frequent travel to gym locations for content capture may be required.
• Ability to lift up to 20 pounds (camera equipment, materials).