Social Media & Affiliate Marketing Specialist

Responsibilities

• Own the strategy and hands-on execution of our social media presence across Instagram, TikTok, YouTube, Facebook, X, and LinkedIn.
• Run both organic content and community management as well as paid social, including managing budget and campaign performance.
• Lead and grow our affiliate program, managing relationships and activity across platforms like Amazon Creator Connect, Rakuten, Levanta, and Shopify.
• Build and nurture influencer and affiliate relationships that extend beyond purely digital social interactions.
• Create content with our creative team — shooting, editing, and writing — while also briefing and coordinating agencies and freelancers as needed.
• Plan campaigns and manage budgets end to end.
• Collaborate closely across teams — cross-functional partnership is a core expectation of this role, not an afterthought.
• Measure what matters: awareness for social activities, and revenue, conversion, and recommendation for affiliate activities.

Requirements

• Bachelor's degree in Marketing or Communications preferred
• 3–5 years of experience in social media and/or affiliate marketing.
• Formal education in marketing or communications would be preferred.
• Confident, hands-on use of social media platforms and aggregator/management tools that let you manage multiple platforms at once (a must).
• The ability to understand and read affiliate marketing performance data (a must).
• Familiarity with affiliate platforms such as Amazon Creator Connect, Rakuten, Levanta, and Shopify.
• A personable, relationship-driven approach and a genuine enthusiasm for building connections.
• Comfort partnering with an in-house creative team to bring content to life.
• As a bonus you are somebody with an enthusiasm for cars and/or the outdoors. Living the lifestyle that our customers enjoy our products in.

Preferred

• As a bonus you are somebody with an enthusiasm for cars and/or the outdoors.

Benefits

• Full-time salaried position with benefits.