Saratoga Harness Racing, Inc.

SOCIAL MEDIA AND ADVERTISING SPECIALIST

Saratoga Springs, NY (On-site)

$62K/yr – $65K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive the company’s social presence and brand storytelling, coordinating content, campaigns, and community management while aligning with marketing goals and cross-channel advertising strategy.

  • Own social content calendar, posting cadence, and trend tracking.
  • Build relationships with journalists, influencers, and media to expand reach and protect reputation.
  • Collaborate with Marketing leadership and agency partners to ensure consistent brand messaging and integrated advertising.

Job Description

Responsibilities

  • Developing and executing the company's social media strategy to align with the overall business goals, enhance brand awareness, engage with the audience, and drive business objectives.
  • Creating and curating content, managing social media campaigns, analyzing performance, and staying up-to-date on social media trends.
  • Develop social media calendar and schedule content to ensure consistent and timely posting.
  • Responding to comments, messages, and mentions, as well as fostering a positive and engaging online community.
  • Identifying and engaging with influencers and key stakeholders to expand reach and influence.
  • Assisting the Corporate Director of Marketing with developing overall advertising strategies for all properties.
  • Working closely with Corporate Director of Marketing and company advertising agency to develop advertising plans to reach target audiences, ensuring consistent brand messaging across all channels.
  • Collaborates with the company advertising agency to ensure effective coordination and implementations of all advertising initiatives.
  • Acting as the company Media Relations contact and be responsible for communicating all information with the press. Includes writing and distributing press releases, talking points, coordinating media events, adhering to the company’s publicity program policies and maintaining the media distribution database.
  • Building and maintaining relationships with journalists, bloggers, and influencers, assists with media outreach, and tracking media coverage.

Requirements

  • Bachelor's degree in Marketing, Communications or related field
  • Three (3) years experience in digital markings, social media or advertising
  • Strong written and verbal communication skills
  • Ability to manage multiple projects simultaneously with strong attention to detail

Benefits

  • Competitive Medical, Dental, & Vision Insurance
  • Vacation & Sick Time That Promote Work/Life Balance
  • Company Paid Life Insurance
  • 401(k) with 4% Match
  • Free Employee Assistance Program
  • Robust Employee Recognition Program
  • $20.00 YMCA Memberships
  • Local and National Discount Programs Through EAP & Tickets@Work
  • STASH Hotel Partner Program Offering $69 per Night Hotel Across North and South America
  • Unlimited growth potential