SOCIAL MEDIA AND ADVERTISING SPECIALIST at Saratoga Harness Racing, Inc. | Saratoga Springs, NY | $62K/yr – $65K/yr

SOCIAL MEDIA AND ADVERTISING SPECIALIST

Saratoga Springs, NY (On-site)

$62K/yr – $65K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Drive the company’s social presence and brand storytelling, coordinating content, campaigns, and community management while aligning with marketing goals and cross-channel advertising strategy.

Own social content calendar, posting cadence, and trend tracking.
Build relationships with journalists, influencers, and media to expand reach and protect reputation.
Collaborate with Marketing leadership and agency partners to ensure consistent brand messaging and integrated advertising.

Job Description

Responsibilities

Developing and executing the company's social media strategy to align with the overall business goals, enhance brand awareness, engage with the audience, and drive business objectives.
Creating and curating content, managing social media campaigns, analyzing performance, and staying up-to-date on social media trends.
Develop social media calendar and schedule content to ensure consistent and timely posting.
Responding to comments, messages, and mentions, as well as fostering a positive and engaging online community.
Identifying and engaging with influencers and key stakeholders to expand reach and influence.
Assisting the Corporate Director of Marketing with developing overall advertising strategies for all properties.
Working closely with Corporate Director of Marketing and company advertising agency to develop advertising plans to reach target audiences, ensuring consistent brand messaging across all channels.
Collaborates with the company advertising agency to ensure effective coordination and implementations of all advertising initiatives.
Acting as the company Media Relations contact and be responsible for communicating all information with the press. Includes writing and distributing press releases, talking points, coordinating media events, adhering to the company’s publicity program policies and maintaining the media distribution database.
Building and maintaining relationships with journalists, bloggers, and influencers, assists with media outreach, and tracking media coverage.

Requirements

Bachelor's degree in Marketing, Communications or related field
Three (3) years experience in digital markings, social media or advertising
Strong written and verbal communication skills
Ability to manage multiple projects simultaneously with strong attention to detail

Benefits

Competitive Medical, Dental, & Vision Insurance
Vacation & Sick Time That Promote Work/Life Balance
Company Paid Life Insurance
401(k) with 4% Match
Free Employee Assistance Program
Robust Employee Recognition Program
$20.00 YMCA Memberships
Local and National Discount Programs Through EAP & Tickets@Work
STASH Hotel Partner Program Offering $69 per Night Hotel Across North and South America
Unlimited growth potential