Own paid social campaigns end to end, coupling creative testing with ROI-driven optimization for multi-brand clients.

• Paid social strategy and optimization across Meta with end-to-end campaign management.
• Creative direction and messaging based on campaign objectives and target audiences.
• Cross-team collaboration to align advertising with websites, email marketing, and broader initiatives.

Responsibilities  continued

• Build, launch, and manage paid social campaigns inside Meta Ads Manager, including campaign strategy, audience targeting, creative testing, budget management, and optimization
• Monitor performance metrics, analyze results, and adjust campaigns to improve ROI and lead generation
• Develop ad creative direction and messaging based on campaign objectives and target audiences
• Stay up to date on platform changes, trends, and best practices across paid social advertising
• Collaborate with internal teams to align advertising strategies with websites, email marketing, and broader marketing initiatives
• Create and design organic social content across platforms such as Facebook, Instagram, Stories, Reels, LinkedIn, TikTok, and more for 15+ different clients
• Maintain consistent brand voice and visual quality across client accounts