Responsibilities

• Collaborate with the brand management team to define and refine a clear, consistent brand voice and storytelling framework
• Develop and execute a comprehensive content strategy across all social media platforms and digital channels
• Create and oversee high-quality content for product launches, campaigns, and ongoing brand initiatives
• Plan and manage the social media content calendar, ensuring timely and consistent posting
• Execute and optimize multi-channel digital campaigns aligned with marketing and business goals
• Lead influencer and creator partnerships from end to end, including identification, outreach, briefing, content direction, and performance tracking to ensure alignment with brand voice and campaign goals
• Engage with the online community by responding to comments, messages, and trends to build brand loyalty and audience growth
• Monitor content performance and social media analytics, using insights to refine strategies and improve engagement
• Identify emerging trends, platforms, and opportunities to expand brand reach and relevance
• Partner with creative, marketing, and e-commerce teams to ensure cohesive messaging across all touchpoints

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
• Please include a portfolio
• 3–5+ years of experience in content strategy, social media management, or digital marketing
• Strong writing, editing, and storytelling skills with a keen eye for detail
• Experience managing social media platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, etc.)
• Proficiency with content planning and scheduling tools (e.g., Hootsuite, Sprout Social, or similar)
• Familiarity with analytics tools and the ability to interpret performance data
• Ability to manage multiple projects in a fast-paced environment
• Strong collaboration and communication skills

Benefits

• In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.