Social Marketing Manager

Responsibilities

• Act as subject matter expert for our social and YouTube paid media campaigns
• Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs
• Contribute to brainstorming and cross-department planning
• Help develop and execute digital marketing plans for paid social platforms and YouTube
• Present plans (when applicable) to internal constituents and the Marketing Team
• Manage timelines for planning and coordinate with Marketing, Project Management, Creative, In-House Social Content Team and PR for asset delivery
• Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up)
• Ensure best practices when building and testing campaigns and assist with analyzing and reporting results
• Optimize campaigns and test strategies to drive performance and learnings
• Track all spending and validate media partner invoices

Requirements

• 4–6 years of experience in social marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms and YouTube
• Active usage and native understanding of the mentioned digital platforms
• Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite
• Experience with campaign builds on other platforms, such as TikTok, Pinterest, and Snap
• Familiarity with GA/GTM for campaign optimization/tracking
• Prior experience with testing/measurement on the platforms
• Data analysis and Excel proficiency a must
• Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients
• Knowledge of organic platforms, especially as they relate to paid amplification
• Dependability, flexibility, and resourcefulness

Preferred

• Facebook Blueprint and other social certifications a plus
• Knowledge of SEM/SEO and Email a plus
• Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus

Benefits

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
• - 24/7 online physician consultations
• - virtual mental health resources
• - life coaching
• - engaging employee community groups
• - cash rewards for healthy habits and fitness reimbursements
• - library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.