Responsibilities

• Develop and execute social media campaigns to drive awareness, buzz, follower growth and engagement across long-lead, launch and sustain marketing phases for Prime Original Series
• Work closely and collaboratively across marketing strategy, creative, paid social, PR and synergy teams to champion social-first ideas and execute global integrated activations, events and strategies
• Manage agencies and oversee campaign planning and management
• Collaborate with social platforms to identify new opportunities and develop innovative activations ahead of competitors
• Develop and own goals and performance metrics for the social handles they oversee; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Effectively communicate plans to partners, agencies, and stakeholders
• Continuously ideate and innovate within the social space
• Establish ongoing audit and optimization efforts to ensure the integrity and efficacy of our social media plans
• Monitor, analyze and report competitive marketing campaigns

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience creating visual assets for digital, mobile, and social
• 5+ years experience in digital or social marketing

Preferred

• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience in the entertainment industry
• Experience managing relationships with external partners, including showrunners and talent

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.