Responsibilities

• Oversee always-on social marketing presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord.
• Develop and execute high-impact social marketing campaigns for assigned Amazon Studios titles, engaging in real time on relevant conversations about the brand, titles, and talent.
• Develop platform-specific social marketing strategies that reinforce Amazon Studios and Prime Video's position in the streaming marketplace, aligned with overall business and marketing strategy.
• Create high-quality always-on assets as well as title campaigns that inspire customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective social marketing experiences that drive customers to Amazon Prime Video.
• Embrace performance data and continuously refine social marketing strategies based on insights and measurable outcomes.
• Contribute to campaign reviews and presentations; effectively communicate social marketing concepts and compelling narratives to senior leadership.
• Maintain a clear, well-reasoned point of view and provide strategic and creative direction to internal and external partners.
• Think big and drive new ideas that lead to innovative social marketing programs and activations to support title launches and brand moments.
• Proactively contribute to operational excellence, including policies, procedures, and best practices.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits