Social Insights and Analytics Manager, AI Marketing at Google | San Francisco, CA | $141K/yr – $206K/yr

Google

Social Insights and Analytics Manager, AI Marketing

San Francisco, CA (On-site)

$141K/yr – $206K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the social insights workflow from content performance to AI-enhanced reporting, shaping editorial decisions and campaign ROI for a consumer-facing social inbox.

Content Performance & AI: Analyze cross-platform topics, formats, and themes and leverage AI to accelerate insights for the editorial calendar.
Creative & Brand Alignment: Feed performance data into creative briefs to ensure alignment with brand benchmarks and strategic goals.
Reporting & ROI: Track posts, build weekly/monthly reports, maintain dashboards for campaigns, forecast outcomes, and optimize ROI.

Job Description

Responsibilities

Content Performance & AI: Analyze content performance across platforms to identify top topics, formats, and themes, and leverage AI to accelerate insights that guide the editorial calendar.
Creative & Brand Alignment: Inform creative briefs with performance data and audience engagement insights, ensuring alignment with brand benchmarks and strategic goals.
Reporting & ROI: Track all outgoing social posts, develop weekly and monthly reports, maintain performance dashboards for major campaigns, forecast outcomes, and optimize ROI.