Marketing Strategy & Operations Consultant (Associate Manager)
Sia Experience
Santa Monica, CA (Hybrid)
$140K/yr - $147K/yrIn-houseFull-timeMid level
3 hrs ago
Social Director
New York, USA (Hybrid)
$120K/yr – $150K/yrSenior Level6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive social strategy and platform development for key client accounts as a senior-scale Social Strategist/Director, leading cross-functional teams to turn insights into social-first outputs.
- Lead social and influencer strategy across client programs
- Must-have: 6–9+ years in social or integrated strategy
- Standout: cross-functional leadership across creative, influencer, account, and production teams
Job Description
Responsibilities
- Lead Social & Influencer Strategy
- Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts
- Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics
- Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses
- Translate strategic platforms into practical outputs, including:
- Social & channel strategies
- Influencer/creator strategies
- Messaging frameworks
- Campaign structures & always-on planning
- Creative and content strategies
Requirements
- 6–9+ years of experience in social strategy, digital strategy, or integrated strategy roles
- Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.)
- Strong experience developing influencer and creator strategies
- Comfort building data-led strategies using research and performance insights
- Proven experience briefing creative teams and shaping social-first ideas
- Experience leading brainstorms and strategic workstreams independently
- Ability to balance big-picture thinking with practical execution
- Strong presentation and storytelling skills
- Experience mentoring or managing junior strategists
- Agency experience, ideally in a fast-paced, social-first environment
Preferred
- Knowledge of gaming and creator culture is a plus
Benefits
- Highly competitive 30 Days Holiday (not including Federal Holidays), inclusive of reset below
- Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
- Birthday leave – An additional paid day off on your birthday
- Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
NewGen
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators.We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch.Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.
