Social & Digital Media Marketing Coordinator at Hard Rock Cafe | Orlando, FL

Hard Rock Cafe

Social & Digital Media Marketing Coordinator

Orlando, FL (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own the social content machine for two Orlando properties, driving organic growth, community engagement, and live event content across all platforms while aligning with brand voice and show timelines.

Social ownership: curate and publish across Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Threads and emerging platforms, with on-site content capture for concerts and events.
Engagement and efficiency: improve cadence and content quality to lift organic reach and reduce paid costs through smarter community management.
Integrated execution: collaborate on email campaigns, web updates, influencer partnerships, and brand-aligned campaigns tied to ticket sales and show on-sales.

Job Description

Responsibilities

Responsible for curating and producing content and maintaining all social media platforms for Hard Rock Cafe Orlando and Hard Rock Live Orlando, including Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn, Threads, and emerging platforms.
Help lead the Social Sharing expectations for the brand; improving content quality and cadence while reducing promotional costs through stronger organic performance.
Responsible for Social Growth and Social Engagement goals for the properties; improve consumer engagement via content, cadence, and community management to increase organic reach and lower paid media costs.
Manage and update Hard Rock Cafe Orlando and Hard Rock Live Orlando web pages/event listings to ensure content, menus, calendars, and ticketing details are accurate and current.
Partner with Marketing & Promotions Manager to regularly create and deploy effective Electronic Direct Mail campaigns to Hard Rock Cafe Orlando and Hard Rock Live Orlando databases (Ticketmaster Engage, Hive. Co, Acoustic, OpenTable, etc.)
Partner with Marketing & Promotions Manager to update web content and ensure alignment with global brand standards and voice.
Assist with the planning, development, and implementation of social media strategies, editorial calendars, and tactical plans, ensuring all messages and content are relevant to target audiences, on-brand, and timely for show on-sales, announce moments, and key cafe promotions.
Manage and collaborate with social media creators/influencers to garner user generated content for sharing on platforms.
Own community engagement across channels and in person; respond to comments, DMs, questions, and reviews with brand-appropriate tone and escalation protocols.
Provide onsite presence for concerts, events, promotions and appearances for content capture (photo, video, vertical short-form) and live social engagement (IG Stories, Reels, TikTok, live-tweeting, etc.).

Benefits

We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
Benefits may vary with employment status.
To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Hard Rock Cafe

Hard Rock Cafe, Inc. was founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the Cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others across the world. Today, it serves guests quality menu items and memorable experiences.We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971

Fort Lauderdale, Florida, USA

4.6K employees (328 in marketing)

www.hardrockcafe.com