Own social presence and content operations for a cannabis lifestyle brand, balancing daily engagement, creator-led content, and loyalty campaigns across multiple platforms.

• Responsibilities: Manage Mitten Extracts’ social media presence across Instagram, TikTok, LinkedIn, YouTube Shorts, and other relevant platforms.
• Responsibilities: Build and maintain a consistent weekly social media content calendar.
• Responsibilities: Write captions, schedule posts, manage stories, repost retail/customer content, and keep the brand active daily.
• Responsibilities: Monitor comments, DMs, tags, mentions, and customer engagement.
• Responsibilities: Coordinate with the content creator, graphic designers, and marketing team to collect photos, videos, reels, product content, and campaign assets.
• Responsibilities: Identify content trends, creator opportunities, and ways to make the brand feel more active, relevant, and engaging online.
• Responsibilities: Manage and grow the Mitten Extracts loyalty program, including customer signups, rewards communication, QR code campaigns, product drop alerts, and customer engagement.
• Responsibilities: Create, schedule, and track email and SMS campaigns for product launches, promotions, strain drops, retail availability, and brand updates.
• Responsibilities: Help build campaigns that drive customer engagement, repeat purchases, and product awareness.
• Responsibilities: Track loyalty program performance, including new signups, engagement, campaign results, and customer retention.

• Requirements: 2–4 years of experience in social media, digital marketing, CRM, email/SMS marketing, website management, or brand marketing preferred.
• Requirements: Experience managing social media calendars and posting across multiple platforms.
• Requirements: Experience with email/SMS platforms, loyalty programs, Shopify, WordPress, Webflow, or similar website platforms is a plus.
• Requirements: Strong writing skills for captions, emails, SMS, website copy, and campaign messaging.
• Requirements: Basic understanding of analytics, reporting, and campaign performance.
• Requirements: Ability to work with designers, content creators, sales teams, and outside vendors.
• Requirements: Cannabis, CPG, lifestyle brand, vape, beverage, fashion, or consumer brand experience is a plus.
• Requirements: Reports to: Chief Revenue Officer
• Requirements: Location: Dimondale, MI (Greater Lansing Area).
• Requirements: Compensation : Salary/Exempt: $60,000 – $75,000 (adjustable based on experience)

• Nice_to_have: Cannabis, CPG, lifestyle brand, vape, beverage, fashion, or consumer brand experience is a plus.
• Nice_to_have: Experience with Shopify, WordPress, Webflow, or similar website platforms is a plus.
• Nice_to_have: Strong writing skills for captions, emails, SMS, website copy, and campaign messaging is a plus.

• Benefits: Since no benefits are listed in the description, this section is intentionally left empty.