SOCIAL CREATIVE PRODUCER

Edina, MN (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Own social-first creative direction for paid social campaigns, uniting creative with performance data and creator partnerships to move fast and ship results.

  • Must-have: 3–7+ years in social creative, creator marketing, or performance roles.
  • Standout: Experience collaborating with creators or influencers and light editing tool proficiency.

Job Description

Responsibilities

  • Own voice, tone, and creative direction for paid social across client accounts
  • Pressure-test ideas before they hit the market
  • Ensure creative is platform-native, culturally relevant, and performance-minded
  • Act as the creative counterpart to Media — translating results into better messaging
  • Lead creative brainstorming and concepting for creator-led and social-native content
  • Identify and collaborate with creators and influencers aligned to brand and performance goals
  • Develop clear creative briefs, messaging frameworks, and guardrails
  • Ensure creator output is optimized for paid social distribution
  • Perform light creative editing and fast-turn iterations (hooks, captions, trims, formats)
  • Generate variations quickly based on performance feedback

Requirements

  • 3–7+ years experience in social creative, creator marketing, or performance creative roles
  • Strong instinct for what works in-feed and why
  • Experience collaborating with creators or influencers
  • Comfort with light editing tools and platform-native formats
  • Curiosity and fluency with emerging AI creative tools
  • Ability to balance creative intuition with performance feedback
  • iPhone shooting or lightweight production experience is a plus

Benefits

  • Health benefits, PTO, and flexible work environment
  • Opportunity to grow scope and influence into senior creative leadership
Goodbye Vanilla logo

Goodbye Vanilla

Award-Winning Social Marketing. We design, implement, and optimize highly effective social marketing programs. Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We’ve driven over $230M in revenue for our clients - from startups to Fortune 500s. Simply put, we know what works.Get performance where it counts.

Founded in 2013
Minneapolis, Minnesota, USA
10 employees (4 in marketing)

Traffic Signals

Monthly Visitors
189
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
4 (40% of company)