Raising Cane's

Social Creative Director

Plano, TX (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own Cane’s social creative engine, shaping bold storytelling and driving cultural relevance across channels while leading cross-functional teams to turn insights into scalable, high-impact content.

  • Growth & Creative Strategy: Define the vision, guide concepting, and translate performance data into scalable content plays.
  • Execution & Collaboration: Lead from ideation to publishing, aligning with Brand, Marketing, Ops, and agencies to campaign pillars.

Job Description

Responsibilities

  • Lead the creative strategy and execution of photo, video, and copy-based social content across all brand channels, ensuring a bold, consistent, and on-brand presence
  • Define and evolve Cane’s social creative vision, leveraging cultural moments, platform trends, and emerging formats to maximize engagement and relevance
  • Oversee content ideation, capture, editing, and publishing workflows to ensure timely, high-quality execution
  • Partner cross-functionally with Brand, Marketing, Operations, and external agencies to align social content with campaign objectives and brand pillars
  • Guide and mentor creative talent, fostering collaboration, innovation, and continuous development across the team
  • Translate insights, performance data, and industry trends into actionable creative direction and scalable content strategies
  • Ensure social content remains at the forefront of pop culture, driving conversation and reinforcing Cane’s brand identity
  • Concept and execute bold, earned social moments and culturally relevant activations through hands-on creative leadership

Requirements

  • 8+ years of social or creative experience with a focus on social media with a proven track record in a senior creative leadership role within a top-tier agency or in-house team
  • Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent experience
  • Experience concepting and executing large-scale earned social media stunts, platforms, and campaigns
  • A strong, diverse portfolio showcasing recent high-performing, award-winning social media work
  • Proven ability to capitalize on cultural moments by quickly creating impact social activations
  • Expert knowledge of current social media marketing methodologies and nuances of various social media platforms
  • Hands-on experience from concept to production, with a willingness to contribute to directly to execution
  • Expertise in Adobe Creative Cloud, including Illustrator, InDesign, Photoshop, and Premiere Pro
  • Extreme attention to detail, with a strong understanding of design principles and the creative process
  • Travel up to 30% of travel

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