Social Creative

New York City, NY (Hybrid)

$80K/yr – $100K/yrMid Level

Posted 7 weeks ago

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Job Summary

Own the creative social engine for luxury automotive brands, turning concept into platform-native campaigns with AI-fueled prototyping and event-powered activations.

  • Creative Concepting: Brainstorm and develop social-first campaign ideas for Instagram, TikTok, YouTube across 4 brands.
  • AI-Assisted Prototyping: Rapidly visualize concepts, mood boards, and production directions with AI tools.
  • Cross-Continental Collaboration: Align with UK teams and local creators to deliver final assets.

Job Description

Own the creative social engine for luxury automotive brands, turning concept into platform-native campaigns with AI-fueled prototyping and event-powered activations.

  • Creative Concepting: Brainstorm and develop social-first campaign ideas, content series, and engagement tactics for Instagram, TikTok, YouTube, and digital handles across 4 iconic brands.
  • Copywriting & Scripting: Write sharp, platform-native social copy, video scripts, treatment decks, and captions that perfectly capture the tone of a premium, luxury automotive brand.
  • Activation Ideation: Concept creative social activations and interactive storytelling ideas specifically tailored to elevate our presence at major North American events.
  • AI-Assisted Prototyping: Utilize generative AI tools and prompt engineering to rapidly visualize concepts, generate mood boards, and outline creative directions for production teams.
  • Cross-Continental Collaboration: Partner closely with UK Social CDs, local designers, and our on-the-ground Content Creators to turn raw concepts into high-quality final assets.
  • Trend & Culture Listening: Stay deeply embedded in internet culture, immediately identifying trending audio, visual formats, and cultural moments that the brand can authentically play in.