Social Copywriter

New York City, NY (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 15 hrs ago

Job Summary

Owns and drives execution of tasks and smaller projects using specialized knowledge, oversees daily activities of a team member area, and leads the development of platform and campaign narratives across multichannel channels in collaboration with cross-functional teams.

  • Applies technical expertise to solve non-routine problems and improve processes.
  • Manages daily activities and coordinates with supervisors to ensure task completion.
  • Crafts clear, brand-aligned messaging across platforms in partnership with design, strategy, and production teams.

Job Description

Responsibilities

  • Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives. Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise. Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
  • OR May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.
  • Develops and shapes compelling written platform and campaign narrative, brand messaging and content across multichannel platforms. Creates clear, engaging, and strategically aligned messaging that reflects brand voice, audience insights, and business objectives. Collaborate with art direction, design, strategy, social, client teams, and/or production to develop content experience that strengthen audience engagement, cultural relevance, and creative effectiveness across media and platform ecosystem.
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McCann

We build brands that move people and markets through the radical creativity of Truth Well ToldTM.We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity. Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.

Founded in 1902
New York, New York, USA
370 employees (156 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
28.7%
Direct
55.2%
Referral
5.5%
Social
9.4%
Paid
1.1%

Headcount Trend

Current headcount: ~373

Recent News

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Social Copywriter

McCann · New York City, NY · Hybrid