Responsibilities

• Help define and evolve Cleobella’s social content strategy in alignment with brand positioning and business goals
• Bring fresh ideas rooted in culture, fashion, lifestyle, and community — always spun through a Cleobella lens
• Stay ahead of platform shifts and trends, translating them into content that feels authentic (never forced)
• Create and produce daily photo and video content for Instagram, Facebook, TikTok, Pinterest, and other emerging platforms
• Capture behind-the-scenes moments at HQ, photoshoots, fittings, events, and everyday brand life
• Act as lead content capture at events — managing shot lists, building rapport, and documenting moments naturally
• Edit content quickly and thoughtfully for social-first storytelling
• Partner with marketing leadership and team on monthly content calendars and planning
• Support community engagement across organic social — responding, connecting, and nurturing relationships
• Be a visible brand ambassador who understands our customer and speaks to her with care and intention

Requirements

• 2–4 years of experience in social content, digital marketing, or brand storytelling (fashion/lifestyle a big plus)
• Strong eye for photography, video, composition, and storytelling
• Comfortable shooting and editing content yourself - photo and video
• Comfortable being on camera if and when necessary
• Deep understanding of social platforms, tools and how content performs differently across each
• Organized, proactive, and able to juggle multiple projects without losing the details
• Naturally collaborative, positive, and energized by creative environments
• Passionate about conscious fashion, women-founded brands, and community-driven storytelling
• Experience with social creation, scheduling, and analytics tools (Sprout, Later, Dash Hudson, or similar)
• Experience within Photoshop, InDesign, Illustrator, Canva, Figma, and CapCut