Social Content Specialist

Mechanicsburg, PA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 days ago

Job Summary

Own end-to-end short-form video production for social platforms from concept through post-production, using data, trends, and a content calendar to guide creative and delivery.

  • Lead concept, shoot, and edit for TikTok, Reels, and Shorts
  • Analyze performance and apply data-driven optimizations
  • Collaborate with Creative Services and marketing teams

Job Description

Responsibilities

  • Concept, script, shoot, and edit short-form video content (15–90 seconds) for TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms, ensuring brand consistency and adherence to platform best practices.
  • Develop and maintain a content calendar aligned to promotional priorities, seasonal campaigns, and integrated marketing initiatives; partner with Creative Services leadership to sequence and prioritize production.
  • Monitor platform trends, trending audio, algorithm shifts, and competitor content strategies, translating insights into timely content ideas and format experiments.
  • Manage end-to-end short-form production—including concept development, on-location and in-studio shoots, talent coordination, and post-production—with minimal oversight and within established timelines.
  • Analyze content performance using platform analytics and reporting tools; apply data-driven insights to continuously refine content strategy, posting cadence, and format selection.

Requirements

  • Bachelor’s degree in Film Production, Communications, Marketing, Journalism, or a related field preferred; equivalent professional experience considered.
  • 2+ years of professional experience producing short-form video content for social platforms required; experience in a corporate or agency environment preferred.
  • Demonstrated proficiency with camera-based and mobile video capture; advanced editing skills in Adobe Premiere Pro, CapCut, or equivalent professional tools required.

Benefits

  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
West Shore Home logo

West Shore Home

3.2 Glassdoor

Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives. What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country. The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.

Founded in 2006
Mechanicsburg, Pennsylvania, USA
1.3K employees (301 in marketing)
46% recommend to a friend
65% CEO approval

Marketing Team

Marketing Team Size
50 (4% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
648.6K
Monthly Google Ads Budget
$337.9K
Traffic Source Mix
Search
38.5%
Direct
40.5%
Referral
8.1%
Social
8%
Paid
4.7%

Headcount Trend

Current headcount: ~1.3K

Recent News

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Social Content Specialist

West Shore Home · Mechanicsburg, PA · Unknown