Responsibilities

• Create Content Across Social, Product, and Community
• Turn local discovery topics, product use cases, user moments, and city trends into engaging content ideas.
• Ensure Wanderboat’s content feels useful, fresh, culturally relevant, and aligned with how real users explore cities.
• Curate and optimize local discovery content across Wanderboat’s homepage and product surfaces, including city-based collections, local trends, events, and discovery themes.
• Identify content opportunities around restaurants, events, neighborhoods, travel, lifestyle trends, hidden gems, and “things to do” moments.
• Work with internal materials, user-generated content, local POI assets, and market research to create compelling discovery experiences.
• Operate Wanderboat’s official social channels, with an initial focus on Instagram and other consumer-facing platforms.
• Create, adapt, and publish content in formats that fit each platform and audience.
• Test different content angles, hooks, formats, and posting rhythms to improve reach, engagement, and user conversion.
• Support community engagement by encouraging users to explore, share, save, contribute, and provide feedback.

Requirements

• 2+ years of experience in consumer content, social media, content operations, community operations, consumer growth, or a related role.
• Strong instinct for consumer culture and local lifestyle trends, especially restaurants, events, travel, city exploration, and Gen Z / Millennial behavior.
• Strong content judgment — you know what makes people stop, save, share, click, and explore.
• Hands-on execution ability, with the ability to take an idea from concept to publishing, engagement, and iteration.
• Community-oriented and comfortable engaging with real users, local explorers, contributors, and city-based communities.
• Strong ownership and experimentation mindset, with the ability to use data and feedback to improve content direction.
• Strong English writing and communication skills, with a natural feel for consumer-facing tone and copy.
• Interest in AI consumer products, local discovery, restaurants, travel, lifestyle, and real-world exploration.

Preferred

• Experience with local discovery, travel, food, lifestyle, consumer social, marketplace, or community-driven products.
• Experience working with UGC, community-generated content, or local content contributors.
• Familiarity with consumer social and community platforms such as Instagram, TikTok, Reddit, Discord, or Partiful.
• Experience with product content, homepage content, CMS tools, or localization workflows.
• Comfortable with lightweight creative tools such as Canva, CapCut, Figma, or similar tools.
• Familiarity with local lifestyle content, city guides, restaurants, events, or travel communities in one or more major cities.