Responsibilities

• Lead and execute original, brand-aligned content concepts that push culture forward and reflect the Little Spoon point of view for organic and paid social.
• Film social-first video content in our office, kitchen, and on-location throughout NYC. Capturing mealtime moments, product stories, and the everyday reality of feeding kids.
• Edit short-form video with a strong sense of platform fluency across TikTok, Instagram Reels, Stories, Youtube Shorts, Pinterest, and other emerging social platforms.
• Produce creator-style, UGC-inspired content that feels native to the platform.
• Collaborate with the team to support planned content briefs as well as real-time proactive opportunities.
• Deliver fast, polished edits with multiple versions for testing and optimization as needed.
• Build and maintain strong relationships with marketing, influencer, PR, creative teams across the business.
• Develop and manage content calendar for all social platforms as well as UGC content program
• Stay on the pulse of trends, tools, and insights that help us innovate.
• Measure and report performance, sharing wins and learnings.

Requirements

• 2+ years of experience in social content creation, video production, or a related role. Ideally in-house at a consumer brand.
• A strong portfolio of short-form video content across TikTok and/or Instagram Reels, with a clear point of view
• Fluency in video editing tools; comfortable shooting on iPhone and/or camera.
• Genuine affinity for the parenting space and an understanding of what resonates with millennial and Gen Z parents.
• Instinct for storytelling — you can take a simple product or ingredient and make it feel compelling and worth sharing.
• You thrive in a fast-paced environment and can manage multiple projects at once.
• A roll-up-your-sleeves attitude and comfort with ambiguity.
• Confidence working with teams across time zones (our team is remote-friendly and NYC-based!) This role is required to be based in NYC and hybrid out of our Soho office.
• Flexibility to attend events and activities outside of standard working hours, including evenings and weekends, as required by the role.
• Comfort with ambiguity.

Preferred

• Curiosity and comfort experimenting with modern AI tools.

Benefits

• Equity
• Comprehensive Health Coverage
• I
• 401(k) with Company Match
• Flexible PTO + Holidays
• In addition to 11 company holidays, we offer flexible paid time off (no set cap) for full-time employees.
• Paid Parental Leave
• Learning & Development
• $250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.
• Little Spoon Perks